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on the border line between the US and Mexico
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Wednesday, June 22, 2022

Celaya, Guanajuato: Local Merchant Leader Alvaro Luna Is Executed By CJNG

"Sol Prendido" for Borderland Beat

A video has surfaced of the execution of local merchant leader Alvaro Luna. The armed attack at the popular Tianguis on Mondays took place on June the 13th of last week. 

Three armed men participated in the assault. One stood by as a sentry, another recorded the crime, while the third male pulled the trigger that ended Mr. Luna’s life. 

The Jalisco New Generation Cartel gunmen purposely recorded themselves on film with words and actions for their crime. A narco message was placed on his corpse following the contract killing. 

Warning: Graphic Video

Video translation is as follows:

We are the absolute Jalisco New Generation Cartel you dogs! This goes out to all the gang of extortionists, fee collectors, your worlds will go to shit! We’re in charge here!

La Masakr3  Peri贸dico Correo


60 comments:

  1. Hey Sol did you the on the masacre page that clip of the person's face cut off and these guy's playing ( put the face on )

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  2. That was Celaya.

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    Replies
    1. And as our famous Borderland Beat reporter MX was fond of saying. Amended!

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    2. Sol, what happened to MX? that was another great contributor.

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    3. @5:26 Everything you'll ever see in life is seasonal. Enjoy it all while it's still there. Learn from it as well. Inevitably we all leave for our own personal reasons or because life pushes us elsewhere.

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    4. 馃憣馃徏馃憤馃徏thanks sol.

      Delete
  3. https://twitter.com/Calvarie_Locus/status/1539703104626561024?s=20&t=cqp51kFSL9rrZIcecZGLyw

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    1. Very bizarre video. I feel they went above and beyond with that face skin mask.

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    2. wait is that sin mas video related to Mexican cartel I don't want to watch it please describe me the video

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    3. They cut this guy's face off and apparently cleaned it ( the part the presses up against the skull ). And tried to have some of his cohorts wear it.

      And Sol that shit was creepy. The second put it on and wow.

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    4. I didn't watch it nor do I care to. Many times I wonder if they care what their parents or grandparents would say if they watched a video of them committing these heinous acts.

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    5. 8:08 Imagine caring what your parents think in general, about anything…

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  4. The victim resembles Sosa's henchman in Scarface. The cadaverous dude who got wasted by Tony Montana because he wanted to blow up little kids.

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    1. DING DING DING!!! You mean Hector Salamanca from Breaking Bad and Better call Saul, who can't talk, only uses a bell? Mike Margolis. He does, a bit. A kid shooting a stallholder and decrying extortion is just unbelievable though. Say the exact opposite of the truth to muddy the waters, and it works.

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    2. Blacks watch that Scarface film like it’s a “fucking bible dawg”. Lames 馃ぃ! Remember that dvd with the commentary from all the rappers thinking they’re G’s.

      This fool with the whitewashed skinny jeans 馃憱 hahahaha

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    3. So what if many Black folks love watching
      Scarface. Is that a crime?

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    4. No nothing wrong with watching a movie except that blacks talk shit about Latinos/Hispanics or Mexicans, etc but want to emulate even try that Italian or Sicilian style from back in the day but you’ll have no structure.

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    5. 4:12/9:55, Raza listens to Rap music, veteranos listen to oldies, you have mexicans in Chicago, Texas and California calling eachother "Nigga" but you wanna give Black's a hard time for liking Scarface?! Shit makes no sense.

      Delete
    6. @5:31
      Just admit that you and those who speak and listen to all that except maybe the oldies are low key gay

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    7. @7:41 Let me get this straight. According to you blacks are lame because they supposedly worship scarface and try to emulate Italian and Sicilian style, whatever that means. Someone else brings up how mexicans are influenced by black culture, from the way they speak to the music they listen to and because you have nothing to come back with you want them to admit they're gay. LMAO.

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    8. 741, You gotta be gay if you're giving oldies the pass. What are you talking about, saying "except the oldies". Bunch of grown ass black men singing about love and heartbreak while pretending to sound like women. LMAO couldn't get any gayer than that. No need to admit, you just confirmed you're a JOTO.

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    9. Not all oldies are by blacks you dumb fuck

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  5. Heating up the plaza. I think he had a quick death instead of being chopped up and tortured 馃ぎ馃檹馃惖馃悞

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  6. It was either csrdl posing as cjng or this guy was selling jale azul

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    Replies
    1. Do your knee pads have the CJNG logo on them or do they say MENCHO?

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    2. Cjng nutthugger blaming it on another cartel, did you not read the title? Next you gonna say you live a block from where it happened.

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    3. What does your butt plug say

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    4. Billy the Jean part of the title says "Alvaro Luna executed by cjng."

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    5. Que pinche butt plug ni que nada, dejate de porrista pinche tacuache jediondo. El Mencho no te pela buey, no sabe ni quien eres. Nada te ganas con andar de lambe huevos vato joto.

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    6. Bly Jean is a cjng nutthugger. Oh let's blame it on another cartel, oh no cjng are angels.

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    7. Laughing like a Chinese school girl. 馃き馃き☺️

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    8. Actually laughing like a 15 year old Japanese girl.

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  7. Pictured above is a storefront or something that says "Bienvenidos". Really?

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    Replies
    1. Last straw it means Welcome.
      What's wrong with that dear?

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    2. Yes it does but "Welcome" is so out of place here. . And, yuck not a "dear"

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    3. Not dear, ok then hooker
      馃槀馃槀

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  8. I am so f*cking blessed to live in 4 generations of truckers, whom have saved and accumulated so much prosperity. Doing horrid crime.... like Wes Watson says "Karmic Debt is a Motherfucker and WILL COLLECT"

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    Replies
    1. Wes Watson is fake an got beat down by the SUR for acting hard.
      Your accumulated prosperity will be worth nothing when society collapses well at least it was earned with sweat and not easy money.

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    2. “Fucking blessed”

      Pinche vato pendejo!

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    3. “f*cking blessed” this guy must be special needs. That doesn’t even sound right.

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    4. 5:42 Hey guey si kieres yo te aviento mis bendiciones en tu cara para que tengas mas馃ぃ馃ぃ馃ぃ

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  9. I mean if they're true about the killing of kidnappers and extortionist its all good!

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    1. Unfortunately they’re are the extortionist cjng are good telling lies and bs I wish M茅xico would hired foreign military help since they said have it under control.

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  10. Hang on, this guy was the Leader of the Merchants in this market, as in he stood up for them (good guy)and was just another merchant himself. Then CJNG try to just say "he was the bad guy" when in reality he was attempting to protect his fellow merchants from an unacceptable level of extortion??

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    Replies
    1. Real hardworking people can't defend themselves, if the police or the government cannot help, in the loss of innocent people. Then they should be allowed to bear arms for defense.

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  11. Can anyone comfirm why they meant by "local merchant leader"?Did he organize them? if so in which way?Was it extorsion or a honest merchant organizer?

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  12. Why they have to kill the merchant minding his own business?

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  13. https://periodicocorreo.com.mx/lider-de-comerciantes-en-celaya-alvaro-luna-es-asesinado-en-tianguis/

    Desde el jueves 26 de mayo se advert铆a la presencia de la Guardia Nacional en los mercados de Morelos e Hidalgo.

    Ya desde finales del 2021, 脕lvaro Luna advert铆a la crisis de inseguridad que enfrentaba el tianguis de los lunes. Luego que esto disminuyera las ventas hasta en un 70%.

    El tianguis de los lunes era de los m谩s grandes, populares y con m谩s asistencia de clientes en todo el Baj铆o, pero la pandemia, la inseguridad y la crisis econ贸mica lo afectaron directamente.“Estamos trabajando, no nos lavamos las manos”
    “No nos lavamos las manos, estamos atendiendo, estamos trabajando”, dijo el secretario de Seguridad Ciudadana, Jes煤s Rivera Peralta, respecto al asesinato del l铆der del Tianguis de Los Lunes, 脕lvaro Luna.

    El funcionario dijo que no ten铆an reportes de extorsi贸n o amenazas hacia los comerciantes del Tianguis de los Lunes, uno de los m谩s antiguos y reconocidos en Celaya. Por lo que pidi贸 a la ciudadan铆a que denuncie de manera an贸nima si son v铆ctimas de alg煤n delito.

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  14. With those distinctive pants, and tats, and clear video- not afraid of being caught. Mordidas at work

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  15. Fucking lazy motherfuckers drug adidict pieces of shit,

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  16. I'm going to repeat some of the things that have already been mentioned but for the sake of clarity, this killing took place in the Tianguis de Los Lunes, a flee market that opens in Celaya every Monday over the past 70+ years.

    Around 400 merchants are part of a formal union, Uni贸n de Comerciantes del Tianguis de los Lunes Benito Ju谩rez, in which 68 year old Jerem铆as 脕lvaro Luna was serving as Secretary General.

    It was reported in April that 30% of businesses in Celaya that were part of Coparmex had closed due to COVID or extortion and 53% of businesses in the state of Guanajuato had been the victim of crime, be it theft or extortion.

    Those are the facts. I will refrain from opinion, but let's just say it would be more in line with Ms. H than Billy Jean.

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    Replies
    1. Itzli is awesome.

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    2. 7:53 totally agree but theres something fishy here, celaya is pretty much CSRDL last strong hold, so was this to heat up the plaza (cjng) or was it a set up (csrdl) to get federal forces involved and stop cjng from advansing? If it was cjng than i guess all of guanajuato is already cjng, before you say i cheer for one or other cartel just know that if it was in my power i would kill every last one of them and depending on their wrong doings that would be the way they would die, cds, cjng, cdn, zetas, juarez, golfos, fm, blo every one of them can go where they belong and thats hell

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    3. My two cents, for what it's worth, is I agree that -in a sense- Celaya is the last stronghold of CSRL. However they no longer dominate the plaza and are currently on the defensive in many ways.

      There have been allegations that the local government is colluding with CJNG (see http://www.borderlandbeat.com/2022/05/csrl-justifies-their-celaya-attack.html for example).

      So, I don't see this so much as heating up the plaza. To me, it's more lashing out against anyone with possible CSRL connections in order to try and consolidate power.

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    4. Itzli i applaude that馃憦馃憦馃憦 and im not talking about your comment 馃ぃ馃ぃ馃ぃ馃ぃ jk
      I mean if you know and lived in a hot spot you should know anything can happen, but most likely it was cjng trying to kill anybody who "they think" has anything to do with csrdl

      Delete

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