Juan Sillas Rocha, a.k.a. “El Ruedas” or “El Sillas” was a man of confidence within the Arellano Félix cartel between 2007 and 2010. Fernando Sánchez Arellano a.k.a “El Ingeniero” had given him his position of power, El Ruedas controlled several cells of sicario and carried on a war against the narcotrafficking and kidnapping cells that were led by Teodoro García Simental, a.k.a. “El Teo” or “Las Tres Letras.” El Teo was once part of the Tijuana cartel, but he broke off and was loosely aligned with the Sinaloa cartel prior to his arrest in January of 2010.
Sillas began his career by robbing drug dealers, often killing them in an attempt to exert control over the plaza’s that belonged to El Teo. Sillas was not above snitching on his rivals, calling the authorities anonymously with tips about the location of the principal operators of the CAF.
His primary objective was to dismantle distribution cells in Baja California that were loyal to the Sinaloa cartel(CDS). With this task he also had the backing of the Tijuana cartel (CAF) who were seeking to reestablish control over their territories and smuggling routes.
These confrontations between rival groups brought the attention of the both the police and the military, the culmination of which led to several high profile arrests and seizures of narcotics. This also led to complications into the daily operations of the drug dealing cells. These groups pleaded to El Ingeniero to bring a halt to these assaults they were enduring, however he was unable to help them adequately with this request.
El Ingeniero appointed El Sillas to lead the charge against the opposition, he also ordered other sicario cells to lend him support. El Sillas was the only person who was willing to take this task, other groups had attempted to regain control of the plaza, and had met with disastrous results.
By this time the representatives of the Sinaloa cartel had arrived in Tijuana. They came with fiscal incentives in order to “bring peace to the plaza,” giving El Teo and El Sillas the authority over the area.
They spoke of ending the internal struggles that had brought forth these bloody confrontations, and they would do this while still paying the CAF the right to use the plaza of Tijuana to smuggle their drugs into the U.S. through various cells.
This is how the CAF and El Ruedas began to lose control of the plaza. El Ingeniero openly supported El Ruedas until September of 2010 when Sillas kidnapped the nieces of Ismael “El Mayo” Zambada. This aggressive action cause the Sinaloa cartel to put a large price on the head of Juan Sillas Rocha.
El Ingeniero allowed El Sillas to be expelled from the CAF to show he was not supporting the kidnapping, and thus avoided a war with the CDS.
In the video released on Youtube, the people of EL Sillas said this kidnapping was in retaliation for a series of kidnapping and murders of the family of Juan Sillas Rocha, actions perpetrated by members of the CDS.