Blog dedicated to reporting on Mexican drug cartels
on the border line between the US and Mexico

Thursday, January 5, 2023

Celaya, Guanajuato: CJNG Narco Message Found After Celaya Shooting Threatens Old CSRL Leader

By "itzli" and "El Huaso" for Borderland Beat

Following a shooting at a Celaya barber shop, photos show a narco message allegedly left by the Cartel Jalisco Nueva Generación (CJNG) that references a rival criminal leader who was assumed to out of picture until now. 

Police responded to reports of gunfire at a barber shop in the San Miguel neighborhood of Celaya, Guanajuato around 3 p.m. on January 4th. When they arrived they found that the gunmen had fired at two young men who were injured inside. One of them died, but the other survived. 

Locals did not see the attackers, but rushed over to find the injured men after they heard gunfire. Police found pistol casings on the floor inside, which may suggest the attackers arrived and fled on motorbikes.

Photo: AM Noticias

The gunmen left a narco message signed by the CJNG Grupo Elite faction on the floor at the scene. The CJNG Grupo Elite are the CJNG's main force in the state of Guanajuato, lead by Ricardo Ruiz Velasco, alias "El RR". The content and structure of the message fits with others left by this criminal cell.

The message reads as follows:

This happened for supporting that bitch Mamey, and will keep on happening to all those who support those filthy ones, Celaya and all of Guanajuato belong to Senor Mencho.


A Duplicate Messages

A nearly identical message was left by the CJNG after a similar attack exactly one month before. In that event, gunmen charged into an upholstery shop in Celaya, Guanajuato on December 3, 2022, killing three men and leaving the message, as reported by Borderland Beat.

Another such message was left a the scene of a killing taking place in Celaya December 7, as shown in a video posted by Info Roja Mx on Twitter.

The Guanajuato Context

Guanajuato is Mexico's most violent state by a large margin, with 2,984 homicides according to the most recent government crime data for 2022. Once a peaceful state, it was propelled to the top of Mexico's murder count list due to an ongoing war between the CJNG, and the Cártel de Santa Rosa de Lima (CSRL). These two groups, bolstered by alliances with other groups, fight for control of the states drug dealing market and fuel theft, said local security expert David Saucedo to Borderland Beat.

Who is "Mamey"?

With at least two messages in about a month referencing “Mamey”, it can be reasonably assumed that he and his followers are becoming a focal point of CJNG/Grupo Elite killings in and around the Celaya, Guanajuato area; all available evidence points to “Mamey” being a notable Cártel de Santa Rosa de Lima (CSRL, Santa Rosa de Lima Cartel) member who first came to many people’s attention in February 2020, when he appeared on a CJNG Grupo Elite banner offering a reward of 100 thousand pesos for him, as well as five other individuals, as reported by Borderland Beat, 80 of which were hung across 28 municipalities, as part of “RR” campaign against CSRL.

A few months later, in July 20202, “El Mamey” was arrested, as reported by Borderland Beat and was described as head of the Celaya plaza. However, the importance of “El Mamey”, whose real name is either Emmanuel or José Guadalupe, may have been greater than being a head of plaza implies as reports at the time of his arrest vary, with some describing him as an operator for the CSRL and others going as far as naming him as the right hand man of José Antonio Yépez Ortiz, alias “El Marro”, who was the leader of CSRL at the time.

Following his arrest, “El Mamey” was handed over to the Fiscalía General de la República (FGR, Prosecutor General of the Mexican federal government). On August 31, 2022 it was reported that a federal judge had ordered his release and Mario Arturo Coello Muñoz de Cote, president of Coparmex, predicted that there would be an increase in violence because of this.

It is also worth noting that two weeks prior to this report, Guillermo Mendoza Suárez, the son of Celaya mayor Javier Mendoza Márquez, was killed in an armed attack, as reported by Borderland Beat, an event that CJNG Grupo Elite would go on to deny connection to, also reported by Borderland Beat

Around that time a threatening audio message spread online justifying the killing and we are actively trying to find a copy again as it can be readily assumed that the the killing of “El Pirri”, as Guillermo Mendoza Suárez was known by, was ultimately linked to “El Mamey”.

Furthermore, the saga of CSRL member turned enemy Zermeño, who was killed in November 2022, as reported by Borderland Beat, and other incidents in and around the Celaya area since August may be looked at through the lens of the release of “El Mamey” from prison, as the return to power of older members of the CSRL is likely to cause changes and conflicts with individuals whose power has increased in their absence.

Sources: AM Noticias, December Security Update, Interview with security expert David Saucedo (@David_Saucedo_ Twitter La Opinion, 90 Grados, Zona Franca


  1. Al mencho ya se lo llevo la chingada!
    Dejenlo descansar al wey

    1. Nah lets keep cursing the kid killer out. And when he is gone lets motherfuck the next in line. Fuck jaliscas

  2. Great detailed post you two.

  3. "Kiko" was the only one from the 2020 CJNG manta that was never arrested.
    Luis Ángel "Tortuga" Lara Belman was arrested February 2020 in Celaya.
    Armando "Miclo" N was arrested March 2020 in Celaya.
    Emmanuel o Jose Guadalupe "Mamey" N was arrested July 2020 in Celaya.
    Jose Antonio "Marro" Yepez Ortiz was arrested August 2020 in Apaseo el Alto.
    Adan "Azul/Gordo Paz" Ochoa was arrested October 2020 in Celaya.
    Fernando "Ranchero" N was arrested May 2021 in Celaya.

    1. Awesome! Thanks for taking the time to go through everyone, I hadn't looked at it that way and you are right, Kiko is the only one that managed to not be arrested and hasn't been mentioned in quite some time.

    2. You’re welcome. I was struck by how many of the top level of CSRL were arrested in Celaya. Seems to have been their primary urban base in GTO.

    3. Agree, everything indicates that the Celaya municipality is the heart of CSRL, with most of the top leadership being from communities around the city of Celaya. In turn, they, like many cartel groups, made outreaches to their communities to garner local support, thus we see CJNG having a hard time completely wiping out CSRL as they are so deeply entrenched in the Celaya area.

  4. Is it true they caught el ratón chapo son?

  5. Ovidio El Raton just got captured.

    1. No sheet Sherlock, we are aware thanks to BB postings.

      BB office torched?

    2. Check the 1:04pm post time sherlock, this was posted first before BB reported this at 1:46pm, this woke them up. Thanks BB SoCalj for jumping and doing great report so quickly.

    3. Actually, we broke the story very early this morning, by HEARST and Sol. There was an issue with the blog and it had to be redone and reposted. All contributors have been adding to it since then.

    4. Good 👍 job BB postings the article early in the morning. Why erase the original postings?

  6. Wat happened to Ovidios arrest post

  7. Chaos after Ovidio Guzman’s capture

  8. What happen to the posts?????

  9. what ya'll waiting for to report on Ovidio Guzman's arrest again and the chaos in Culiacan??

  10. BB hijacked!
    What happened to Sinaloa Action?

  11. African-American bashed to death in La Culpable bar in Querètaro

    1. This comment has been removed by a blog administrator.

    2. First and last warning JuanRambo.

    3. Sorry Brother Brown
      We are prohibited from answering your comment as other people may take it as racist.

    4. @anonymous 10:17 PM No one is being "prohibited from answering" and it is not a matter things being taken as racist, if it is blatant it will be dealt with accordingly and if it is borderline it will be dealt with accordingly. Discussion is welcome, narrow minded ignorance is not.

  12. Was he misbehaving?
    Someone took quick justice.

  13. Mexico is on Fire.
    Stores burning.
    Buses burning.
    Homes burning.
    Cars burning.

  14. Another year of war in guanaterror Mexico most violent region by FAR


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