Blog dedicated to reporting on Mexican drug cartels
on the border line between the US and Mexico

Wednesday, February 10, 2021

Nationally-Acclaimed Businessman From Colima Killed Outside His Hotel

"MX" for Borderland Beat

Businessman Guillermo Davila Espinoza (left) receiving the National Quality Award by Enrique Peña Nieto, former President of Mexico.

The murders of prominent business owners are not rare in Colima. On Monday, Guillermo Dávila Espinoza, the owner of the Mar Celeste Hotel, was shot dead in the port city of Manzanillo.

The businessman was inside a vehicle outside his hotel when he was attacked by two men who were traveling on a motorcycle. They shot him at point-blank range in the head. When the Red Cross paramedics arrived, they confirmed that the businessman had died at the scene. The State Attorney General's Office collected evidence at the crime scene before the body was retrieved by Forensic Medical Service personnel.

The motives for the killing are unknown. It is possible that he was killed for failing to pay derecho/cobro de piso ("user rights"), where the business owners are forced to pay criminals periodically in order to be able to work. This is a form of extortion that is prevalent in Mexico, as documented by Borderland Beat.


In July 2018, former President Enrique Peña Nieto awarded Dávila Espinoza the National Quality Award, "the highest distinction granted by the Mexican government to business people and companies that are benchmarks for innovation, competitiveness, sustainability and inspiration".

That December, Guillermo Dávila held a conference on customer service in the tourism industry at the School of Tourism and Gastronomy in the University of Colima, Manzanillo campus.

Before the students, he commented that the national recognition that Peña Nieto gave him was due to the effort of his work team. According to a bulletin released by the university, Dávila Espinosa "stressed the importance of connecting and learning to develop personal skills to adapt to every business environment". He also encouraged students to become entrepreneurs and start their own companies.

Business owners killed in Colima 

This is not the first time that prominent business owners have been targeted by suspected cartel members in Colima.

In January 2016, restaurant owner Carlos Preciado Alcaraz and his accountant José Carlos Comparan were killed when they were driving in a pick-up truck on the Colima-Manzanillo highway. In May 2016, Luis Alfonso Torres Salas, a rancher and hotel owner from Colima, was assassinated in El Salto, Jalisco, while he attended a parade. 

In February 2018, businessman and cultural promoter Ricardo Uribe Clarín was assassinated during an attempted robbery when leaving a bank in Plaza San Fernando. This murder generated local outrage and many people, including members from Colima's chamber of commerce, protested in front of the municipal hall.

In March 2020, businessman Francisco Javier Salas Torres, a member of the Council of the National Chamber of the Restaurant and Seasoned Food Industry (Canirac), was assassinated inside seafood restaurant he owned.

Sources: Julio AstilleroProceso


  1. CHIVIS.. Off topic and not attacking you but why do you say El 85 is CNP? He is and has always been CJNG. I'm not a fanboy. I know this for a fact and if you have an email I will gladly clarify. The confusion came from that CNP video but you must pay attention. CHOLO invited him nowhwre did he say he's a emeber already...even the DEA and govt he's With CJNG .. like I said I will gladly clarify in private if you wish

    1. 6:32 I agree but even MENCHO wife said there was many who switched to fight CJNG. I don't think it was EL 85 and she was referring to El cholo and others who made NUEVA PLAZA and fight with CDS.. JALISCO is a war zone due to EL cholo who switched and took his cell and joined CDS, CJNG and CDS are killing each other in high numbers and there is no end to IT. Even if they catch mencho or kill cholo the situation will just get WORSE, this war on DRUGS has made Mexico 50 times more violent and the drugs HAVEN'T stopped flowing. JUST saying..

  2. Yoy guys are back good , theres is a rumor cjng has taken aguililla michoacan and suposely el mencho himself led the convoy of sicarios that took over the town

    1. Don’t believe all the BS that’s out there and Mencho will never come out of hiding. It would be more convincing if you said Mike Pence was seen in Michoacán wearing a pink skirt and holding an AK.

    2. We all know Mike wears a Moo Moo and red lipstick at home. I agree El Mencho is literally chillin like a villin because that is how he is living. That man does not have to get his hands dirty.


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