The Mexican drugs cartels have always taken a brand style of promotional propaganda in their names and symbols to set them apart from other criminal organizations and to make their presence known in the plazas they control or dispute.
Most of the loyal readers of Borderland Beat who follow the drug cartel saga are familiar with the norm of the Mexican drug cartel evolution and the narco culture that permeates through the music, movies and novelas (soap operas) and have become the identity meant to symbolize power and fear in the battle for plaza ownership in Mexico.
For example, any top capo that is anybody will have his 45 pistol or AK-47 gold plated with his insignia on it.
This video represents some of that narco propaganda that identifies some of the most well-known drug cartels. The video is somewhat long but worth a view to get some sense of the uniforms and insignia of the Mexican narco culture.
Video Source: Red Notociero