Thursday, April 4, 2019

Narco-Bling: El Chapo’s Wife Opens Fashion Line

Posted by El Profe for Borderland Beat from InsightCrime

                            

The wife of Joaquín Guzmán Loera, alias “El Chapo,” has launched a new fashion brand in the United States bearing his name, marking the latest attempt by families of drug kingpins to try and cash in on public fascination for the likes of Pablo Escobar.

Emma Coronel Aispuro’s new line of fashion items, named “El Chapo Guzmán,” will begin with a line of caps, moving on to clothes and jackets at a later date. Coronel Aispuro gained media notoriety during her husband’s trial for sporting luxury bags and designer clothes.

In mid-February, only a few days after being sentenced to life in prison, Guzmán signed away his image rights to his wife after receiving a special dispensation to do so from the Metropolitan Correctional Center in Manhattan.

While he is under court order to only communicate with his lawyers, Jeffrey Lichtman, Eduardo Balarezo and William Purpura who represented him during his trial are also involved in setting up the fashion brand.

Coronel is not the only member of the Guzmán family who is willing to cash in on “El Chapo’s” legacy. In February 2018, his daughter, Alejandrina Gisselle Guzmán, announced the launch in Mexico of her brand “El Chapo 701.”


Making money off drug lords’ names and legacies is not only confined to Mexico or to fashion. Roberto Escobar — Pablo’s brother — founded the Pablo Escobar Museum in Medellín, exemplifying the commercialization of one of Colombia’s darkest memories.


InSight Crime Analysis

The fascination for narco-culture, compounded by numerous films and TV shows about the exploits of kingpins, has made the branding of drug lords almost inevitable. Outcry from the public and governments is usually swift, though concrete action has not always followed.

In Mexico, little effort has been made to tackle the spreading of narco-culture. After first rejecting the creation of an “El Chapo” fashion line in 2010 by Guzmán’s daughter, Mexico’s Industrial Property Institute (IMPI) approved it in 2016, albeit with some restrictions, including specific categories of items that could be sold.

The IMPI rejected similar requests by Coronel, leading her to try her luck at opening the business in the United States. This is a similar situation to “narcocorridos,” songs honoring and praising drug lords, which have been banned in parts of Mexico but are a profitable business in Los Angeles.

Legal experts have highlighted that the Chapo Guzmán label could fail by virtue of the “Son of Sam” law, which is designed to prevent criminals from capitalizing on their crimes. But Guzmán’s attorneys might have found a legal loophole, by having El Chapo sign away his image rights to his wife’s company.

Colombia has seen similar attempts to profit off the name of drug lord Pablo Escobar. Merchandise with his visage is sold by street vendors in Medellín. Escobar tours are also popular among tourists.

The government of Medellín, however, has tried to blunt the fascination with Escobar by transforming landmarks associated with him. His luxurious multimillion-dollar estate Hacienda Napoles is now a theme park dedicated to the victims of drug trafficking. His Monaco residence in Medellín was recently torn down, and the land there will also be made into a park. And the aforementioned Escobar museum was closed a year ago.

97 comments:

  1. Quite sure there will be many wannabes out there who will buy this crap.
    Making a small fortune from those who only wish to be like him. Leaving the reality that one's life needs a readjustment from stupidity.

    Looks like loopholes in American laws need to be implemented. Forfeitures of all monies for tax payers trial costs and housing. Or simply apply a ban of any chapos products in the US.
    Like to see what facial expressions may follow from it.

    Make Chapo pay one way or another.

    ReplyDelete
    Replies
    1. You sound like a wanna be a cop!
      El chapo is forever like or not!

      Delete
  2. More class than all the america gansta MTV rappers

    ReplyDelete
    Replies
    1. Defining class from one trash to another is simply trash. No difference between the both.

      Your morals are fucked up

      Delete
    2. Try ghetto fabulous Mexico style.

      Delete
    3. The new age rappers only wear high end fashion all you fake narcos need to step it up. Another thing you can already buy that fashion style in downtown Los Angeles for the low low if you don’t mind every one laughing at you

      Delete
    4. Who cares what you wear, what you drive, or how you live. Most importantly people should care for their health but instead some people rather be driving around in Mercedes, Cadillac, unas trocononas or wearing Gucci or whatever name brand con los dientes todos podridos o sufriendo de la prostata

      Delete
    5. I don't think MTV has had an actual gangsta rapper on it since 1994 lol

      Delete
    6. Go ahead and buy a cap and go to the zeta terretoiry. That would be cool. Ehy would someone wear a shirt of short little guy ugly as hell

      Delete
    7. I GIVE IT TWO YEARS BEFORE YOU FIND HER ON THE SIDE OF THE ROAD.

      Delete
  3. Good move? Ah maybe. People were already buying stuff with his face and logo way before he was lockup. Maybe it’s the way they are going to pay for his attorney fees or even wash money? That girl has something to do with his biz but se ase pendeja.

    ReplyDelete
  4. so ridiculous! They are trying to make a knock off of that shirt he took a picture with Shaun pen? I read somewhere that was a Versace shirt lol

    ReplyDelete
    Replies
    1. Incorrect sire. That shirt is from Barradas, a clothing stire in LA. That store blew up after the fotos with Sean Penn. Those shirts, and many like them go for like 200 buck each online.

      Delete
  5. IMO: This whole thing is like spitting in the "gringos'" faces. All the families who have lost loved ones to narcotics from Mexico should feel insulted.
    I am sure that the is a market for Chapo's clothes among low lifes, gangster, and anti-socials in America. People will buy shit in baggies, if it is marketed right.
    Disgusting move Emma. I hope you fail miserably.
    Mexico-Watcher

    ReplyDelete
  6. Absolute state of the US of A.

    ReplyDelete
  7. Just a ready made target to wear removing all doubt as to the wearer's allegiance for the enemies of Sinaloa. How 'bout some narco jerseys?

    ReplyDelete
    Replies
    1. It will be bought by mostly Mexicans living in the US. Talk about wannabes lol.

      Delete
  8. I thought Emma wasnt his wife, since he never divorced his 1st wife. Chivis can the 1st wife fight for a percentage?

    ReplyDelete
    Replies
    1. You are correct-he is still married to his first wife. I wanted to write a post about the fight between Emma and Chapo's daughter over trademark but haven't had time. In her last interview she announced that everyone must go through her if they are going to use his likeness or name to a project.

      This incense the daughter who filed for the trademark years ago. she resorted to posting proof of her trademark and also proof that her mother is the only wife of chapo.

      Delete
    2. PS as an American citizen, Emma is obligated to pay U.S. taxes no matter where the income is generated or where she lives. I wonder if this has ever happened

      Delete
    3. If he’s legally married this means she won’t be able to visit him bc chapo can’t have a legal wife and a common law wife... not in the US at least. As far as I know you both need to be legally single to qualify for common law

      Delete
  9. Like cattle branding, specialty fashion products like tattoos make it much easier for law enforcement to identify sympathizers of outlaw behavior. On one hand sympathizers display outrage at the idea of invasion of privacy, then turn around and amplify infringement of their rights by self incrimination. One has to wonder at their level of (lack of) intelligence.

    The first thing cops require of a suspect of latino origin is

    RAISE YOUR SHIRT

    If what they see is a full breasted tattoo "MS 13" then the game changes dramatically for the individual. A DNA sample is collected and sent to NCIC for nationwide distribution.

    Any explanation by the branded would sound absurd.

    ReplyDelete
  10. Nobody follows that narco clothing crap anymore. I remember here in Tijuana when they got La Barbie and JJ everyone and there girl were wearing those crappy polos. That whole follower thing is so out of style now. Even people wearing the rancher narco crap get made fun of unless they are at a club that plays corridos.

    ReplyDelete
    Replies
    1. Must be why all the little wannabes in the USA. Wear Cartel shirts, or Hats lol.
      Go outside sometime

      Delete
    2. 7:52AM we wouldn't know or hang out with a wannabe crowd like you so we wouldn't know. Apparently you do loser XD

      Delete
    3. 7:52AM you lost your V card to your Dad. Don't even lie bro. That's gross. Why would brag about that as a dude.

      Delete
  11. Michael Miller will buy a few shirts

    ReplyDelete
  12. I'm sure Michoacanos are biting their knuckles in envy, secretly liking the clothes but openly calling it trash.

    ReplyDelete
    Replies
    1. I'm so jealous of their narco culture and their fake made up corridos and their snitch capos (sarcasm)

      Delete
    2. 9:16 while michoacan has not even that. All they is is fakers and loud mouths. No sea envidiodoso primo por eso estan como estan de nacos y horribles.

      Delete
    3. Why would a michoacano be jealous? Smh look at the original post of how sinaloas brag about nonsense.. you Sinaloa guys make ALL Mexico look bad.. you claim your the toughest and brave but everyone saw how much snitching was going on in chapos trial.. if you were so tough and brave mencho wouldn't be taking your plazas lol

      Delete
    4. LOL snitch fight going on here.

      Delete
    5. Example "A" and "B".

      Delete
    6. Michoacanos can give two shits about a stupid pesetas clothing line. Only an idiot would buy something like this. Chinolas always be hating and talking out their loud mouths. You ain’t gotta be loud to prove you about shits. I wish a chinola would, but they usually quiet down when they know real solid ones are around. 🤫🤫🤫 pinchis barbies!

      Delete
  13. I already recieved a camo cap signed by El Señor Chapo . ON my 3year aniversary with Gente Nueva Special Forces I got a gold and diamond encrusted HK MP5 and a 5.7 pistol.
    On my 5th aniversary El Señor gave me a Camo and black limited edition Patek Philippe watch. Even the contras want to buy El Chapo Guzman fashion line . This new line of clothing could put Ralph Lauren ,Gucci and Louis Vutton out of business

    ReplyDelete
    Replies
    1. OK 006 email me a foto so I can post--then the doubters will know you are 'real'

      Delete
    2. 'VuItton'

      Canadian girl

      Delete
    3. Chivis your going to be waiting on that foto for a long time😂

      Delete
    4. I want to see the 006 sic watch collection...

      Delete
    5. exactly---not waiting to exhale

      Delete
    6. You get paid well Sicario,
      You just be good at what you do,
      Manuelito barely pays his guys 300 a week

      Delete
    7. This dude getting like 500 pesos a week promoting this Chapete nonsense. Chapo clothing will eventually find its way to 3rd world countries. After it does horribly bad at DD’s cuz Ross to good. You can purchase your Chapo shirt in Zimbabwe. So all you groupies make sure to cop your shirts at DD’s before they sold in other developing countries.

      Delete
    8. 9:30 Vuitton, Louis Vuitton, VUITTON.

      Delete
  14. Chapo wasn’t the fashion type let’s see how this goes

    ReplyDelete
  15. Only a loser would want to dress like Chapo. It might have been cool while he was on the run, but now he is just a washed up narco with less pull than a migrant on a train headed north.

    ReplyDelete
    Replies
    1. Says the guy already putting in orders

      Delete
    2. Silk creme shirts are soo old fashioned it sucks to see them.
      Black cowboy shirts with press buttons is the thing now,
      if you can get inside one.

      Delete
  16. Should make some violent toys so that kids can play narcos to. Wtf is wrong with this world?

    ReplyDelete
    Replies
    1. Oh you intllegent being, they already exist. They are called toy guns fool!

      Delete
    2. No toy guns, real ones.
      How do you think these kids become sicarios.

      Delete
  17. Can't wait to go to Walmart and see some of this clothing selling 😉😉😆😆😆

    ReplyDelete
    Replies
    1. It doesn't matter if it's sold at Walmart, L.A alley's or swapmeet. I wanna know what you're selling at retail stores?

      Delete
    2. 905 I'd rather be smart and not sell anything than put my.name behind this garbage.

      Delete
  18. This shit has been happening for years. Unlicensed Chapo merch has been a thing for at least ten years. They want to get a piece of the action and I can't blame them.

    ReplyDelete
    Replies
    1. Yes let the bootleggers copy the official emmachapo garbage and watch Emma cry about people stealing her intellectual property.

      Delete
    2. 8:26 at least Emma is not exacting trade marks as a bribe from the Chinese, the Arabs, the right wing israeli, or the russians or the Qatari... There are levels to crookery.

      Delete
  19. Very distasteful.

    ReplyDelete
  20. Yes , for example if I walk into a cantina,and I see a guy wearing a chapo shirt I would sit and watch him while I'm sipping on my cold modelo, he would probably be acting macho and trying to pick up on women or lie and say he is somebody when he is not ha ha ha soooooo funny,

    ReplyDelete
    Replies
    1. 6:37 then you woke up wearing the Chapo shirt
      that guy paid you with

      Delete
  21. Many former drug dealers and pushasare profiting from their ill gotten fame, and Pablo Escobar was not the worst that happened to Colombia, that place belongs to Alvaro Uribe Velez who corrupted the Policia Nacional de Colombia and the armed forces, his paracos and milicos and worst of all, murdered hundreds of thousands of innocent Colombians to make himself a billionaire drug trafficking ex politician allied with some in the farc and eln, and Juan Manuel Santos was his right hand in a that crime until he became presidente.
    Now don't let me start with criminals from outside of Colombia...

    ReplyDelete
  22. I wonder who will buy this brand 🤔 and why

    ReplyDelete
  23. Sounds cheesy af lol

    ReplyDelete
  24. Does not matter who wore it but that is one sorry ass shirt. Even Chapo looked stupid wearing that lousy shirt but I, bet even his wife was afraid to tell him that.
    Id rather her sell and more specifically model some of her lingerie choices. Then again that is just me.

    ReplyDelete
    Replies
    1. Must be why it got so popular

      Delete
    2. With tennie shoes and a a cap from tractor supply

      Delete
    3. @ 7:56
      Now that's hilarious

      Delete
    4. I agree with 8:48pm, that would make way more sense. A very sexy lingerie line, get some of them fine buchonas for Culichi. Maybe even some fragrances but f@ck the Chapo clothing that’s paisa sh!t ha ha ha.

      Delete
  25. You all sound like a bunch of crybabies lol. I've seen so many ppl walking around wearing Pablo Escobar shirts and even griselda Blancos son is starting a clothing brand with his moms face lol these are just clothes, how about we focus of whats happening now instead of bitching about clothes. We all listen to music that glorifies this crap anyway. And everyone has heard of the famous movie scarface. The fact that the legacy of el chapo has reached this level of branding is what's fascinating. The less than 100 ppl that comment about this will not stop or change anything. It takes a transcending type of criminal to keep his name relevant using legal means and its ironic. Whoever is fighting for the rights is a small detail, because like it or not another world wide known criminal has turned into a legend. Lucky Luciano, Al Capone, John Gotti, Escobar, Lord of the skys, and El Chapo, these names shaped the underworld.

    ReplyDelete
    Replies
    1. You tell all these lloronas on this forum!🤣🤣🤣. Kudos for your post Bud!

      Delete
    2. You tell all these lloronas on this forum!🤣🤣🤣. Kudos for your post Bud!

      Delete
    3. Take off amado Carrillo,
      No one outside Mexicans know who he is

      Delete
    4. 7:56 the CIA sold Amado their Air America airliners, they knew where Amado got his money from, and they took it all back, with interest, they were the original owners of the load Amado stole from Don Castor "El Gordo" Ochoa in Cd Juarez anfter the DEA took Pablo Acosta down for the Policia judicial federal with FBI help assisting PJF Guillermo Gonzalez Calderoni, childhood friend of Juan Garcia Abrego of the CARTEL DEL GOLFO.

      Delete
  26. Would MTV go so low as to give her her own reality television show? IMO anything is possible nowadays. You heard it here first.

    ReplyDelete
    Replies
    1. U just said nothing is possible, so no lmao

      Delete
    2. 9:36 your victim done said "IMO anything is possible..."
      if ugly cheap baseball caps sell for 40 dollars or more,
      La Chapa can do even better for Madame Emma,
      because they are more like, loved

      Delete
  27. They need to throw in some with prison stripes or orange "jump suits" , that's more shorty's style these days . Long live the short fucker .

    ReplyDelete
  28. Emma gots to launder the money somehow or another. Just like the K s, that have thier own line of clothing.

    ReplyDelete
  29. shirt in image is not a part of emmas line. it was sold at Los Angeles store Barabas and already had trademark

    ReplyDelete
    Replies
    1. Barabas por delante por detras

      Delete
  30. I was in Tucson a while back and saw some kid at the mall wearing a shirt with Chapo on it... It bore the image of one of his arrest lol I can tell he thought he was badass

    ReplyDelete
    Replies
    1. And I bet he's in jail now too.

      Delete
  31. Why is it such a problem if his wife wants to capitalize off her husbands deeds. He's going to sit in jail a long while, and she has 2 kids to take care of, and nothing changes the fact that he is the father of those 2 kids. So might as well benefit off it in some way, it's not as if he is going to be sending child support cheques. life goes on and she's gotta survive

    ReplyDelete
  32. That shirt looks like the one seinfeld had on in an episode.he asked kramer how he liked the shirt and kramer stared and said"its too busy"!😁

    ReplyDelete
    Replies
    1. 9:00AM omg so true. I forgot about that episode. XD

      Delete
    2. I thought u ment whe Jerry unknowingly agrees to rock the pirate shirt on TV lmao

      Delete
    3. but I don't want to be a pirate! lol

      Delete

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